Aarina Avdeeva is the co-founder and creative director of Friends Moscow, a renowned advertising agency, and MADS, an educational platform offering courses in creative disciplines such as conceptual thinking, brand strategy, and advertising. With extensive experience in the communications industry, she has collaborated with major brands and earned numerous accolades, including Cannes Lions. Arina is widely recognized for her contributions to creative education and her support for professionals aiming to bring their ideas to life.

In this project, I partnered with Risha to produce a music album inspired by her poetry. Initially, Risha sought to explore a new dimension in her creative practice by venturing into poetry, and she decided to enhance her verses with musical accompaniment. I took on the task of composing original pieces from scratch, primarily using the piano as the foundation, while layering in various electronic instruments to craft a rich, textured sound. As the project evolved, Risha expanded her collection with additional poems, bringing the total to 28 tracks, which we compiled into a cohesive album. Beyond the audio production, we filmed several music videos to complement the release and encouraged Risha to develop a theatrical performance, which served as a unique and engaging presentation for the album.